In an otherwise lethargic economy, mattress makers Mattress Firm and Select Comfort grew 39% and 25%, respectively, last year, according to the publication Furniture/Today. And demand for products and services that promise more and better zzz's shows no signs of abating'including "performance" bedding, sleep-focused retailers, and high-end sleep-consultant services. "The trend aligns perfectly with a basic law of economics'supply and demand," says New York City brand strategist John Parham. "There's very little sleep these days, and therefore it's in huge demand."
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