Lessons From a Scientist-Turned-Entrepreneur

Entrepreneurs Talk About Getting Started

When Bonnie Schnitta started SoundSense, a noise-reduction design firm, she knew to get input from non-scientists. Plus, other entrepreneur stories.

Bonnie Schnitta, founder of SoundSense, a noise-reduction consultancy, seeks out advice from financial and legal experts.

Media: How I Use YouTube to Market My Small Business1:21

Terrence Kelleman, owner of Dynomighty Design, a product development firm, found a huge audience on YouTube. Here's how.

PERSISTENCE: Don't Accept 'No' For An Answer1:27

Eric Albee, CEO of Aromatic Fusion, a fragrance product company, was denied an extension on his line of credit. So he found a different way to take on his first contract with Bath & Body Works.

Action: Why Gotham Dream Cars Founder Ignores Traditional Media0:44

Noah Lehmann-Haupt, founder of Gotham Dream Cars, a luxury car rental company, focuses exclusively on targeted Internet marketing.

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  PIONEER Lessons From a Scientist-Turned-Entrepreneur1:08

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  MEDIA How I Use YouTube to Market My Small Business1:21

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  PERSISTENCE Don't Accept 'No' For An Answer1:27



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  ACTION Why Gotham Dream Cars Founder Ignores Traditional Media0:44