Gary Vaynerchuk: How Well Do You Know Your Customer?

Gary Vaynerchuk's Secrets to Social Media

In 1997, Gary Vaynerchuk launched Winelibrary.com, and helped grow his family business from $3 million to $60 million in seven years. Here he explains marketing in an Internet world.

Highlights: Why I Love Social Media2:33

Gary Vaynerchuk says there's only one reason you need to be using social media. It's a good one.

Roots: From Immigrant to Entrepreneur6:20

How it all got started. When Gary was 6 years old, he had a chain of lemonade stands.

Culture Shifts: Business in an Internet World9:29

The Internet and social media changed business. You need to be able to adapt.

Context: Most Important Technique in Online Content12:01

Here's how to make your message break through.

Social media is about listening, not talking. Here's how to learn from it.

Opportunity: Does Your Web Marketing Work?12:27

Your online presence needs to be strong, wide, and responsive. Gary explains.

Q&A: Will You Tweet About My Business?9:29

Answers to entrepreneur questions about media, online commerce, and hustle.

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  HIGHLIGHTS Why I Love Social Media2:33

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  ROOTS From Immigrant to Entrepreneur6:20

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  CULTURE SHIFTS Business in an Internet World9:29



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  CONTEXT Most Important Technique in Online Content12:01

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  DATA How Well Do You Know Your Customer?11:37

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  OPPORTUNITY Does Your Web Marketing Work?12:27



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  Q&A Will You Tweet About My Business?9:29