Spanx Founder Dared to Ask, 'Why Not?'

Spanx Founder Sara Blakely Dared to Ask, 'Why Not?'

How Sara Blakely, founder of Spanx, took $5,000 and an idea for footless pantyhose, and turned it into a multimillion-dollar women's undergarment business.

Sara Blakely went from selling fax machines to creating Spanx hosiery, a leading brand in a formerly male-dominated industry (ironically-enough).

Innovation: How Spanx Got Started13:34

Sara Blakely on how she came up with the idea for Spanx footless pantyhose.

Tenacity: How She Got Spanx on Oprah9:33

The steps Sara Blakely took to land her girdles on Oprah and, ultimately, built the Spanx brand.

Talent: How Spanx Grew7:29

Sara Blakely talks about how she picks team members, handles public relations, and avoids paying for advertising.

Messaging: Differentiating Her Business Idea5:36

The founder of Spanx developed her idea for a year before she mentioned it to friends or family.

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  HIGHLIGHTS Pivotal Moments in the Spanx Story2:33

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  INNOVATION How Spanx Got Started13:34

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  TENACITY How She Got Spanx on Oprah9:33



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  TALENT How Spanx Grew7:29

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  MESSAGING Differentiating Her Business Idea5:36